THE FREEDOM NEWSLETTER | ISSUE 12 | JANUARY 13, 2024

Hi Reader,

Today's edition at a glance:

📈 Are you having FUN?

🚀 Wealth, Freedom & Happiness!

🔑 Quote of the Week

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Check out past issues here.

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😂 Are you having FUN?

I believe that your real estate business (but really any business) should be:

1. Predictable,
2. Profitable, and
3. Fun!

We'll save the first two for another issue. I don't know about you, but I became an entrepreneur to have more fun, and yet I see so many real estate agents and other businesspeople not having any fun at all.

Maybe it's all of those books and "gurus" telling you that you have to work 24/7 to be successful. Maybe it's the fact that everyone is constantly staring into their cell phones, or perhaps it's something else.

Whatever the case, I believe that you should purposefully be focused on having way MORE FUN in your real estate business! Here are some ways that you can do just that:

Work with your ideal clients.

If your clients are unrealistic, unmotivated or frustrating for some other reason, you're probably not going to have any fun working with them.

The solution to this is to focus on working with your ideal clients. This also means saying NO to people that you should not be working with.

I know this sounds counter-intuitive. By limiting who you work with, won't you do less business? Absolutely. not! The opposite is actually true.

Every successful business understands who their ideal client is and focuses their marketing, advertising and client attraction on them.

When you get laser focused on WHO you want to work with, you will attract way more of those clients.

Let me give you an example. When I first started selling real estate, my ideal clients were young couples who recently got married or had their first child and wanted to sell their condo and buy a home in the suburbs.

I really enjoyed working with these clients because we had similar interests and were going through similar things in our lives. I also found out that I was really good at helping people "trade-up", or sell and buy at the same time.

As a result, this is who I focused on when I created my client attraction system.

The interesting byproduct of focusing on your ideal clients is also that they will refer you more of your ideal clients. The opposite is also true - annoying clients will refer more annoying clients, and you don't want that.

ACTION ITEM:

Take a few minutes and write out a description of your ideal client. Who do you want to work with? Be specific - think about demographics, socioeconomic status, location, interests, etc. Then ask yourself how you can build a system of client attraction to get in front of that ideal client as much as possible!

And on that note...

Incorporate your hobbies into your business.

Many real estate agents falsely believe that they need to keep their personal lives and their business completely separate.

I don't believe that to be true.

In fact, what's more FUN than the hobbies and interests that you already enjoy?

Let me give you another example.

A real estate agent I used to coach told me that he wanted more business, but wasn't sure how to get it.

I asked him what his favorite hobby or activity was outside of work.

His answer: "I have an old classic car and I love restoring it, maintaining it and driving it on the weekends."

My suggestion: Join some local classic car groups and attend some meetups with other people who share the same interests.

He did, and ultimately a lot of the people he met at his car clubs and groups ended up working with him for their real estate needs!

The fantastic thing about real estate is that everyone you meet is either a potential client (now or later), or can refer a client at some point. Plus, I've found that people generally like talking about real estate!

Now, I'm not saying that you should only do these things - events, groups, clubs, meetups, etc. - to get clients. What I'm saying is that by combining the hobbies and activities that you already enjoy with your real estate business, you will (hopefully) be working with more of your ideal clients!

ACTION ITEM:

Think of something you love to do outside of work. How can you incorporate real estate, or real estate conversations, into that activity? Now that you know what you need to do, you need to schedule it...

Schedule FUN!

One of the main things I've learned in business is that the more you work within a schedule, the more freedom you will actually have.

Now, I know what you're thinking... "I didn't get into real estate to follow a schedule!"

While that sounds great in theory, remember that you are always following a schedule -- the question is simply whether your schedule supports your goals?

I schedule everything into my Google calendar -- business and personal. It allows me to stay organized and ensure that I hit my goals. If there's something I need to do, I put it in my schedule.

Interestingly, what I find is that if I didn't accomplish something in a given week, it's typically because it wasn't in my schedule.

And for that reason, schedule fun!

Whatever fun activity, hobby or event you want to do, schedule it and make it happen!

ACTION ITEM:

Jump into whatever application or planner you use for your schedule and put in ONE fun activity or event this week. For bonus points, your fun activity could also be something where you can talk to people about real estate, and you've killed two birds with one stone!

Reply to this email to let me know how you're doing and how your 2024 is starting out so far.

Have a great week!

Danny

P.S. If you got value from this email, can you do me a quick favor and share it with someone you know so that we can grow our community?

Join the Community!

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🚀 Wealth, Freedom & Happiness!

My goal is to help you create a 7 Figure Real Estate Agent business so that you can have more wealth, freedom and happiness in your life. Here are a few ways I can help you and also feel free to reach out if there's something you want to chat about.

​Book a Discovery Call - We'll discuss your business, your goals, and see how I can help you create a 7 Figure Real Estate Agent Business. I'll share what I'm doing with my amazing group to help real estate agents just like you create a business that is predictable, profitable and fun, without working 24/7, even if you're starting from scratch! TONS OF VALUE, absolutely FREE and I have nothing to sell you.

​FREE Real Estate Agent Jumpstart Crash Course - 5 day email course teaching you the fundamentals of building a 7 figure real estate agent business. All the best information taken from my almost 20 years of experience as a real estate broker and team owner.

​XACT-TC - Full service transaction coordination company helping real estate agents, teams and brokerages create leverage and grow their businesses with concierge level, 'done-for-you' transaction coordination services. I started this company with my wife back when I owned several real estate brokerages and we are super thankful to now be helping hundreds of agents, teams and brokerages nationwide with their transaction management. I firmly believe that real estate agents should be spending all of their time on "money making activities," not on paperwork or headaches, especially given current market conditions.

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🔑 Quote of the week (and on topic...)

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Join the community if you're a like-minded real estate agent who wants to create a 7 Figure Real Estate Agent Business to have more wealth, freedom and happiness in your life!

Join the Community!

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